<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>DoSomeTalking &#187; Google</title>
	<atom:link href="http://www.dosometalking.com/tag/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dosometalking.com</link>
	<description>Web, Technology and Sports. Re-visited.</description>
	<lastBuildDate>Mon, 26 Oct 2009 19:46:39 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Thinking outside the box: German edition</title>
		<link>http://www.dosometalking.com/thinking-outside-the-box-german-edition/</link>
		<comments>http://www.dosometalking.com/thinking-outside-the-box-german-edition/#comments</comments>
		<pubDate>Wed, 09 Jan 2008 19:59:34 +0000</pubDate>
		<dc:creator>Elad</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://dosometalking.com/2008/01/09/thinking-outside-the-box-german-edition/</guid>
		<description><![CDATA[This is a fine example of thinking out side the box. Sixt Germany (car rental company) decided to use a novel approach in order to stand out in the AdWords crowd.
They used ASCII art:

If you ask me &#8211; plain genius.
Got them 47% increase in clicks.
And Google throwing them down the stairs (for &#8220;repetitive punctuation&#8221;, which [...]]]></description>
			<content:encoded><![CDATA[<p>This is a fine example of thinking out side the box. Sixt Germany (car rental company) decided to use a novel approach in order to stand out in the AdWords crowd.</p>
<p>They used <a href="http://en.wikipedia.org/wiki/Ascii_art">ASCII art</a>:</p>
<p style="text-align: center"><img src="http://dosometalking.com/wp-content/uploads/2008/01/picture-3-3.png" alt="picture-3-3.png" /></p>
<p>If you ask me &#8211; plain genius.</p>
<p>Got them 47% increase in clicks.</p>
<p>And Google throwing them down the stairs (for &#8220;repetitive punctuation&#8221;, which is a known felony).</p>
<p>(Found the story <a href="http://www.webpronews.com/topnews/2008/01/09/clever-ascii-adwords-ads-vanish-from-google">here</a>, they got the word from <a href="http://blog.mindvalleylabs.com/using-ascii-art-on-google-adwords-brilliantly-innovative/336/">here</a> and they got from where-else-but <a href="http://www.bannerblog.com.au/2007/12/sixt_ascii_text_ads.php">Australia</a> (watch the movie). See how I give credit? Ahh&#8230;. I&#8217;m such a cool blogger&#8230;.).</p>



Don't shy on sharing:


	<a rel="nofollow"  target="_blank" href="http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F&amp;t=Thinking%20outside%20the%20box%3A%20German%20edition" title="Facebook"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/facebook.png" title="Facebook" alt="Facebook" class="sociable-hovers" /></a>
	<a rel="nofollow"  target="_blank" href="http://twitter.com/home?status=Thinking%20outside%20the%20box%3A%20German%20edition%20-%20http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F" title="Twitter"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/twitter.png" title="Twitter" alt="Twitter" class="sociable-hovers" /></a>
	<a rel="nofollow"  target="_blank" href="http://delicious.com/post?url=http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F&amp;title=Thinking%20outside%20the%20box%3A%20German%20edition&amp;notes=This%20is%20a%20fine%20example%20of%20thinking%20out%20side%20the%20box.%20Sixt%20Germany%20%28car%20rental%20company%29%20decided%20to%20use%20a%20novel%20approach%20in%20order%20to%20stand%20out%20in%20the%20AdWords%20crowd.%0D%0A%0D%0AThey%20used%20ASCII%20art%3A%0D%0A%0D%0A%0D%0AIf%20you%20ask%20me%20-%20plain%20genius.%0D%0A%0D%0AGot%20them%2047%25%20increase%20in%20" title="del.icio.us"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/delicious.png" title="del.icio.us" alt="del.icio.us" class="sociable-hovers" /></a>
	<a rel="nofollow"  target="_blank" href="http://digg.com/submit?phase=2&amp;url=http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F&amp;title=Thinking%20outside%20the%20box%3A%20German%20edition&amp;bodytext=This%20is%20a%20fine%20example%20of%20thinking%20out%20side%20the%20box.%20Sixt%20Germany%20%28car%20rental%20company%29%20decided%20to%20use%20a%20novel%20approach%20in%20order%20to%20stand%20out%20in%20the%20AdWords%20crowd.%0D%0A%0D%0AThey%20used%20ASCII%20art%3A%0D%0A%0D%0A%0D%0AIf%20you%20ask%20me%20-%20plain%20genius.%0D%0A%0D%0AGot%20them%2047%25%20increase%20in%20" title="Digg"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/digg.png" title="Digg" alt="Digg" class="sociable-hovers" /></a>
	<a rel="nofollow"  target="_blank" href="mailto:?subject=Thinking%20outside%20the%20box%3A%20German%20edition&amp;body=http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F" title="email"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/email_link.png" title="email" alt="email" class="sociable-hovers" /></a>
	<a rel="nofollow"  target="_blank" href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F&amp;title=Thinking%20outside%20the%20box%3A%20German%20edition&amp;source=DoSomeTalking+Web%2C+Technology+and+Sports.+Re-visited.&amp;summary=This%20is%20a%20fine%20example%20of%20thinking%20out%20side%20the%20box.%20Sixt%20Germany%20%28car%20rental%20company%29%20decided%20to%20use%20a%20novel%20approach%20in%20order%20to%20stand%20out%20in%20the%20AdWords%20crowd.%0D%0A%0D%0AThey%20used%20ASCII%20art%3A%0D%0A%0D%0A%0D%0AIf%20you%20ask%20me%20-%20plain%20genius.%0D%0A%0D%0AGot%20them%2047%25%20increase%20in%20" title="LinkedIn"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/linkedin.png" title="LinkedIn" alt="LinkedIn" class="sociable-hovers" /></a>
	<a rel="nofollow"  target="_blank" href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F&amp;title=Thinking%20outside%20the%20box%3A%20German%20edition" title="StumbleUpon"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/stumbleupon.png" title="StumbleUpon" alt="StumbleUpon" class="sociable-hovers" /></a>
	<a rel="nofollow"  target="_blank" href="http://technorati.com/faves?add=http%3A%2F%2Fwww.dosometalking.com%2Fthinking-outside-the-box-german-edition%2F" title="Technorati"><img src="http://dosometalking.com/wp-content/plugins/sociable/images/technorati.png" title="Technorati" alt="Technorati" class="sociable-hovers" /></a>


<br/><br/>]]></content:encoded>
			<wfw:commentRss>http://www.dosometalking.com/thinking-outside-the-box-german-edition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
