This is a fine example of thinking out side the box. Sixt Germany (car rental company) decided to use a novel approach in order to stand out in the AdWords crowd.
They used ASCII art:
If you ask me – plain genius.
Got them 47% increase in clicks.
And Google throwing them down the stairs (for “repetitive punctuation”, which is a known felony).
(Found the story here, they got the word from here and they got from where-else-but Australia (watch the movie). See how I give credit? Ahh…. I’m such a cool blogger….).
